It all started in 1992 when MEDCO’s CEO, Raymond Chammas, decided to bring back the convenience store concept from the States even though many questioned his aim to “make drivers and neighbors lives easier with filling their tank at MEDCO and Phoenicia service stations and filling their food cravings in one convenient stop” as claims of short distances and no gigantic highways in Lebanon do not require that extra offering.
So we thought Yala let’s open! This is how Calmart Sin El Fil was inaugurated in 1992. This is how Lebanon’s first Convenience store was born. CAL standing for CALTEX and MART for market.
Year after year, the convenience store concept grew in success and in 1993, Calmart Sainte Rita was inaugurated followed by Medmart Dora in 1994. MED standing for MEDCO and Mart for market.
In 2017, MEDCO merged the two brands to create one single brand called Yala Stop.
Why Yala? Simply because, Yala is the most common and used “Lebanese” word constantly living on the fast lane. Yala because we are proud to be 100% Lebanese. Yala! Because it’s time to do it. So, YALA! Let’s do it!
Yala was born for a need. A need to resume our busy lives. It is an extension of the road you drive and walk on, only cleaner, and brighter with the yellow lighting of a bus itinerary on the ceiling and luminous dots to illuminate the fresh food you will truly enjoy.
Every corner at Yala tells a story, even the aisles have Lebanese license plates designating the products.
A wide range of convenience goods from fresh juices to bread, grocery items, dairy lines, magazines, newspapers, cigarettes, Cuban Cigars, Loto, rechargeable and telephone cards, prepaid fuel cards and a great range of drinks, confectionery, chips & ice creams and ice bags for your last minute parties and most of all Yala’s yummy sandwiches, salads and desserts. Some C-stores also offer the convenience of a food corner and an ATM.